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Great bridal make-up is mostly about the eyes. Three shades of "shadow" will help shape the eye: Highlight, Midtone and Contour.
1. Highlight Shade
Apply a sparkly shade to the browbone and lid. Make sure to highlight to the "V" on the inside corner of the eye by wrapping the color around that corner. This will really accentuate the shimmer and shine and make smaller eyes seem larger.
2. Midtone Shade
Starting from the outside corner of the crease, with a soft matte tone, sweep the color across the inner corner of the eye and along the lower lashline (fading as you go inward) to create some subtle definition.
3. Contour Shade
Sweep this matte shadow over the midtone shade along the upper and lower lashline and into the crease.
Now you have got the application know-how, it is time to pick the right colors. Here are the suggestions of Lancome's National Artistic Director and Makeup artist Ross Burton:
Soft pink and deep plum are light and fresh and this combination looks great on almost all skin tones.
Pale gold and deep matte brown eye shadows create a rather radiant look. Together these shades warm the complexion and enhance the eyes.
Give off an edgier vibe with silver metallic (preferably without extra glitter) and rich black shadow combination. They will create dramatic smoky eyes.
Excerpt from Makeup Makeovers: Weddings: Stunning Looks for the Entire Bridal Party by Robert Jones